Freshpet Dog Food Review 2025: Recalls, Pros & Cons

This post may contain affiliate links. If you use these links to buy something we may earn a small commission. Thanks.

Dog owners today are more aware than ever of what goes into their pet’s bowl. With concerns about overly processed kibble, artificial preservatives, and questionable meat meals, many pet parents are turning to fresh dog food as a healthier alternative.

One of the most popular names in this space is Freshpet, a refrigerated dog food that you’ve probably seen in dedicated fridges at grocery and pet stores. Freshpet promises minimally processed meals made from fresh meat, vegetables, and whole ingredients without preservatives or artificial additives.

But the big questions are:

  • Is Freshpet truly better than kibble?
  • Is it worth the higher cost?
  • Is it healthy for all dogs?
  • How does it compare to fresh subscription brands like Nom Nom or The Farmer’s Dog?

This deep Freshpet Dog Food Review 2025 covers everything you need to know ingredients, nutrition, benefits, downsides, recipes, recalls, and FAQs to help you decide if Freshpet is the right choice for your pet.

About Freshpet Dog Food

Brand Overview

Freshpet was founded in 2006 in New Jersey with a straightforward but ambitious mission: to bring fresh, real food to pets everywhere. At a time when traditional kibble dominated the marketplace, Freshpet stood out by offering:

  • Refrigerated meals
  • Gently cooked, minimally processed ingredients
  • Meat-first recipes
  • No preservatives or artificial additives

Today, Freshpet is available in thousands of grocery stores, pet stores, and big-box chains, making it the most accessible fresh dog food brand in the U.S.

Freshpet Dog Food Review
Freshpet Dog Food Review

What Makes Freshpet Unique?

Freshpet is not baked like kibble or canned at high pressure. Instead:

  • Ingredients are gently steamed at low temperatures
  • Meals remain fresh, not shelf-stable
  • Recipes must stay refrigerated at all times
  • The result is softer, more palatable food

Because it contains no preservatives, Freshpet has a shorter shelf life and must be used within days of opening just like human refrigerated food.

Freshpet Dog Food Product Lines

Freshpet offers several product lines, each serving different dietary needs and preferences.

1. Freshpet Select

This is the most widely available line, often sold in:

  • Refrigerated rolls (“chubs”)
  • Patties
  • Bagged fresh meals

Protein options include:

  • Chicken
  • Turkey
  • Beef
  • Multi-protein blends

Freshpet Select recipes focus on simple ingredient lists and high meat content.

2. Freshpet Vital

Vital is the premium line featuring:

  • Grain-free recipes
  • Non-GMO ingredients
  • Higher-quality meats and vegetables
  • Limited-ingredient formulas

These are ideal for dogs with allergies or food sensitivities.

3. Freshpet Nature’s Fresh

This line emphasizes:

  • Humanely raised meats
  • Farm-grown vegetables
  • Clean-label ingredients
  • Sustainability in sourcing

Nature’s Fresh is marketed toward owners wanting more ethical and transparent sourcing.

4. Freshpet Homestyle Creations

This customizable line allows mixing:

  • Fresh patties
  • Mix-ins
  • Stews

It’s great for picky eaters or dogs transitioning from kibble to fresh food.

5. Freshpet Treats

Freshpet also offers:

  • Chicken treats
  • Turkey treats
  • Grain-free treat options

These treats are soft, fresh, and refrigerated, suitable for sensitive eaters.

Ingredient Quality Breakdown

One of the biggest appeals of Freshpet is its ingredient quality. The recipes are made with real, whole ingredients that owners can recognize.

Real Meat as the First Ingredient

Freshpet uses fresh proteins such as:

  • Chicken
  • Turkey
  • Beef
  • Lamb
  • Salmon

Unlike kibble, Freshpet does not rely on meat meals or rendered by-products.

Whole Vegetables and Fruits

Depending on the recipe, you’ll find:

  • Carrots
  • Sweet potatoes
  • Peas
  • Spinach
  • Blueberries
  • Cranberries

These ingredients add natural antioxidants, vitamins, and minerals.

Minimal Fillers

Freshpet avoids common fillers such as:

  • Corn
  • Wheat
  • Soy

They also avoid:

  • Artificial colors
  • Chemical preservatives
  • Unnecessary synthetic additives

Fresh, Refrigerated Ingredients

What makes Freshpet stand out:

  • Gently cooked at low heat
  • Not extruded or heavily processed
  • Requires refrigeration
  • Relatively short shelf life

This results in more natural textures and aromas, making the food highly appealing to dogs.

Ingredients to Watch

A few Freshpet recipes may contain:

  • Potato starch
  • Pea protein
  • Carrageenan (in certain rolls)

These ingredients are not harmful for most dogs, but owners seeking extremely limited-ingredient diets should check labels carefully.

Nutritional Analysis

Because Freshpet is high in moisture, the as-fed numbers may seem lower than kibble. On a dry-matter basis, Freshpet offers moderate protein and moderate fat.

Protein Levels

Freshpet recipes typically provide:

  • 10–14% protein as fed
  • Equivalent to 30–45% dry matter

This makes Freshpet suitable for:

  • Adult dogs
  • Senior dogs
  • Dogs needing moderate protein intake

Fat Levels

Fat levels tend to be moderate, supporting:

  • Skin health
  • Coat shine
  • Energy levels

Moisture Content Is Very High

This is a major difference from kibble.

Freshpet contains:

  • 70–80% moisture

This means dogs may need larger portions to meet calorie requirements.

Calorie Density

Freshpet has lower calories per cup compared to dry kibble. This can benefit:

  • Overweight dogs
  • Dogs with low activity levels

Life Stage Suitability

Most Freshpet recipes are AAFCO-approved for adult maintenance, but some are appropriate for:

  • Puppies
  • Seniors
  • Small breeds

Owners should check each recipe for life stage certification.

How Freshpet Is Made

Freshpet’s manufacturing process is very different from kibble.

Gently Cooked Method

Freshpet ingredients are:

  • Chopped
  • Blended
  • Steam-cooked at low temperatures

This method helps preserve natural nutrients while ensuring food safety.

Why Refrigeration Is Required

Because Freshpet uses:

  • No chemical preservatives
  • Fresh meats and vegetables
  • Minimal processing

It must be kept in the fridge before and after opening. Once opened, rolls should be used within 7 days, and bagged meals within 4–7 days.

Quality Control & Safety

Freshpet food is made in their Bethlehem, PA kitchens, using:

  • U.S.-sourced meats
  • Frequent quality testing
  • Strict safety protocols

Freshpet follows both FDA and AAFCO guidelines.

Benefits of Freshpet Dog Food

1. Highly Palatable — Great for Picky Eaters

Dogs love the smell, moisture, and texture of Freshpet. It is often used for:

  • Dogs refusing kibble
  • Seniors with reduced appetite
  • Dogs recovering from illness

2. Easy to Digest

Because Freshpet is minimally processed:

  • Dogs with sensitive stomachs often do well
  • Stool quality may improve
  • Digestive upset from harsh kibble ingredients is less common

3. Supports Skin & Coat Health

Thanks to fresh:

  • Meats
  • Fish oils
  • Vegetables

Many owners report shinier coats and reduced dryness.

4. Good for Overweight Dogs

Freshpet’s high moisture and moderate calorie density make it a helpful option for weight management.

5. No Artificial Preservatives

This benefit appeals strongly to health-conscious owners.

6. Convenient “Fresh” Option Without Meal Prep

Freshpet gives the benefits of fresh feeding without needing to cook for your dog at home.

Potential Downsides

1. Expensive Compared to Kibble

Freshpet costs significantly more than traditional kibble. Large breeds may require multiple bags per week.

2. Requires Refrigeration

Owners must:

  • Keep it cold
  • Store leftovers properly
  • Make room in the fridge

3. Short Shelf Life

Once opened:

  • Rolls last 7 days
  • Bagged meals last 4–7 days
  • Treats last a little longer but still need refrigeration

4. Not Ideal for Large-Dog Households

Feeding a 70–100 lb dog Freshpet can become very expensive.

5. Dogs May Have Loose Stool During Transition

Because Freshpet is fresh, some dogs need a slow transition to prevent digestive changes.

6. Ingredient Differences Between Rolls & Bags

Rolls may include binders for texture. Bagged meals are closer to stew-style food.

Best Freshpet Dog Food Recipes

Here are the top Freshpet formulas for different needs:

Freshpet Select Tender Chicken Recipe

  • High in fresh chicken
  • Balanced vegetables
  • Great for most adult dogs

Freshpet Vital Balanced Nutrition Beef Recipe

  • Grain-inclusive or grain-free options
  • Non-GMO ingredients
  • Higher protein content

Nature’s Fresh Chicken Recipe

  • Humanely raised chicken
  • Wholesome vegetables
  • Clean-label ingredients

Homestyle Creations Mixers

Great for:

  • Picky eaters
  • Dogs transitioning from kibble
  • Owners wanting customizable feeding options

Freshpet Dog Food Recalls

Freshpet has had a couple of recalls in its history, mainly for:

  • Potential salmonella contamination
  • Packaging or handling issues

Freshpet has strengthened quality control since then and is generally considered safe.

Who Is Freshpet Best For?

Freshpet is a great option for:

  • Picky eaters
  • Dogs with digestive issues
  • Small and medium breeds
  • Senior dogs
  • Overweight dogs
  • Owners wanting a fresh diet without cooking meals

Who Should Avoid Freshpet?

Freshpet may not be ideal for:

  • Owners on a budget
  • Large-breed households
  • Dogs needing high-protein working diets
  • Owners without fridge space
  • Dogs requiring limited-ingredient diets

Freshpet vs Competitors

BrandFood TypeProcessing LevelCostCustomization
FreshpetRefrigeratedLowModerate–HighNone
The Farmer’s DogFresh-FrozenLowHighLimited
Nom NomFresh-FrozenLowHighLimited
OllieFresh-FrozenLowHighLimited
Spot & Tango FreshFreshLowHighMedium
KibbleDryHighLowNone

Freshpet is ideal if you want fresh, refrigerated food that’s easy to buy locally.

Final Verdict

Freshpet is a healthier, fresher alternative to kibble, offering real meat, whole vegetables, and minimal processing. It’s especially helpful for picky eaters, sensitive dogs, and owners seeking convenience without cooking.

However, Freshpet is more expensive and requires refrigeration, making it less practical for large breeds or budget-conscious households.

Overall, if your dog thrives on fresh food and you don’t mind the higher cost, Freshpet is one of the best fresh refrigerated options available in 2025.

Frequently Asked Questions (FAQ)

1. Is Freshpet good for all breeds?

Yes, but small and medium breeds benefit the most due to cost efficiency.

2. How long does Freshpet last after opening?

Typically 4–7 days, depending on the product type.

3. Does Freshpet need to be kept refrigerated?

Yes, always. Once opened, it should remain chilled.

4. Is Freshpet good for puppies?

Some formulas are puppy-friendly; check the label for AAFCO growth standards.

5. Can Freshpet be mixed with kibble?

Absolutely many owners use Freshpet as a topper.

6. Why is Freshpet more expensive?

Because of fresh meats, refrigeration, and minimal processing.